GDN is typically considered a good basic or beginner place for advertisers to start testing campaigns, just like Google AdSense for Publishers is considered a good place for publishers to start testing ad placements on their sites.
I’ll be honest, users aren’t always excited to see them. But that’s ok, because whether they know it or not, remarketing ads are extremely effective.
Not quite! It’s a common misconception that these two platforms are interchangable. While they both work toward the shared goal of getting your message in front of a targeted audience, each has its pros and cons.
GDN ads are powered by Google Ads, so leaving your campaign in the hands of a Google Partner company is definitely a wise choice!
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Additionally, you may choose your own budget, which will determine how long your ad is shown for. For example, if you set a budget of $50 a day for an ad that cost $1 per click, the ad will only be displayed until it has been clicked for 50 times.
Like humor when you leave a tasteful shock in your ad people will not be able to forget your product or service.
GDN ads are also ideal for reminding customers of your brand and nudging audiences down your marketing funnel. Use retargeting ads to attract interested audiences back to your site, and look forward to increased conversions and sales! Let’s craft a GDN Kassio Nunes campaign for your business today!
With in-store attribution, the audience can receive ads after visiting a store’s physical location, known through mobile device tracking. These options go above and beyond GDN’s available targeting methods.
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GDN isn’t bad though, it’s just better for small advertisers with limited budgets, while DSPs are best for large advertisers who require advanced targeting capabilities and greater reach.
The GDN can be used to acquire new customers and/or increase brand exposure and interest. At 3Q Digital, we’ve found that GDN acquisition can work well for three primary client types:
Larger organizations, which typically have more marketing resources, may want to opt for DSP out of the gate because of the guaranteed addition in reach and additional flexibility in targeting.
Furthermore, ads allowed on GDN range from text ads to visual banners, offering advertisers more GDN flexibility to showcase their brand and capture the attention of audiences. This makes GDN an instrumental platform for furthering brand awareness and image.